Profit Diagnostics for Trades Businesses in Canada

Busy every day. But which jobs actually make money?

Margin Consulting takes the numbers already sitting in your QuickBooks or Jobber and hands you a report that shows margin by job type, where cash is leaking, and what to change first, with a dollar figure on every item.

  • Fixed fee, agreed before work starts
  • Delivered in 10 business days from complete data
  • Every finding ties back to your own numbers
Questions the diagnostic answers
Which service lines make money, and which quietly lose it?
Does your pricing actually cover fully loaded costs?
How long does cash take to get from job done to bank account?
Which month will squeeze you, and by how much?
What should you fix first, and what is it worth per year?

Answered from the data you already have. No new software, no re-entering numbers.

The Gap

Your accountant files taxes. Your bookkeeper records history. Nobody analyzes.

Most owner-operated trades businesses between $1M and $5M run on gut feel. The books get done, the taxes get filed, and the one question that decides profitability goes unanswered all year.

Margin is invisible at the job level

Revenue is up, the crew is booked solid, and yet the bank account does not reflect it. Without margin by job type or service line, the losing work hides inside the winning work.

Pricing is set by the competition, not your costs

Rates get set off what the shop down the road charges, not what the work costs you with labor burden and overhead loaded in. Costs inflate every year. Prices often do not.

Cash problems show up as surprises

Slow receivables and seasonal dips are predictable, but only if someone looks. Most owners discover a tight month when the account is already tight, not eight weeks before.

Everyone else records your numbers. We interrogate them.

Book a Call
The Core Offer

The Profit Diagnostic

A fixed-fee, analyst-grade review of your business's profitability, built entirely from the data you already have. One report, one walkthrough call, and a prioritized plan with a dollar figure on every item.

  • P&L deep diveLast 24 months of your income statement, line by line (minimum 12 where data allows).
  • Gross margin by service line or job typeThe number most owners have never seen: which work makes money and which does not.
  • Overhead allocation analysisWhat each job really carries once trucks, shop, admin, and insurance are loaded in.
  • Pricing vs. actual costsYour current rates against fully loaded costs, and the gap in dollars if one exists.
  • Cash conversion reviewAR aging, collection speed, and your seasonal cash pattern, including the tight months.
  • Written report, 10 to 15 pagesPlain language, every finding quantified, every recommendation startable within 30 days.
  • 60-minute walkthrough callWe go through it together, page by page, and you stress-test the analysis.

How the deliverable works

  • Delivered within 10 business days of receiving complete data
  • Works with QuickBooks, Jobber, ServiceTitan, or spreadsheets
  • Every number in the report ties back to your own data
  • Action plan ordered by impact-to-difficulty, three to seven items
  • Your data stays confidential, always

The one-page rule

The executive summary is written so that an owner who reads only that page still gets their money's worth: three findings with dollar figures, three actions with expected impact, one honest line on the state of the business.

How It Works

From first call to action plan in four steps

1

Discovery call

A short, free call. You describe the business, we confirm the diagnostic fits, and you get the fixed price. No pitch deck, no pressure.

2

Data handoff

You get a simple data request list. Exports from your accounting or job software are enough. Messy books are normal; we scope around them honestly.

3

Analysis

Ten business days from complete data. Margins by job type, pricing vs. costs, overhead, cash conversion. Every finding verified against your numbers.

4

Report and walkthrough

You receive the written report and we spend 60 minutes going through it together, ending with a prioritized plan you can start within 30 days.

Payment: 50% deposit on signing, 50% on delivery. The 10 business day clock starts when your data is complete.

Pricing

Fixed fees

No hourly meters, no surprise invoices. You know the full cost before any work begins. All prices in CAD.

Keep the numbers working
Monthly Retainer
$750/month

For owners who want the analysis to continue after the diagnostic: a monthly read on the business, in plain language.

  • Monthly P&L with plain-language commentary
  • KPI dashboard update
  • 8-week cash flow forward look
  • One 45-minute call each month
  • Ad hoc questions, up to 2 hours of analysis per month
Ask About the Retainer

Billed on the 1st, due in 7 days. Either party can end it with 14 days written notice.

One-off questions
Project Work
$500minimum, quoted per project

A specific decision that needs real analysis behind it, quoted as a fixed price before work starts.

  • Pricing model rebuilds
  • Equipment purchase analysis
  • Hiring affordability analysis
  • Similar one-off financial questions
Describe Your Project

Fixed quote provided up front. No work starts before the price is agreed.

Not sure which fits? Start with the discovery call. If the diagnostic is not the right tool for your situation, you will hear that directly.

Who This Is For

Built for one kind of business, on purpose

The diagnostic is designed around how trades and home-service businesses actually run. That focus is why it works.

A strong fit if you are:

  • An owner-operated trades or home-service business: plumbing, HVAC, electrical, landscaping, roofing, or similar
  • Doing roughly $1M to $5M in revenue with 5 to 25 employees
  • Operating anywhere in Canada
  • Running on QuickBooks, Jobber, ServiceTitan, or spreadsheets
  • Suspicious that some jobs pay worse than others, but unable to prove it

Probably not a fit if you:

  • Need bookkeeping, tax filing, audit, or assurance work (that is CPA territory, and you should hire one)
  • Are under $1M and mostly need the books cleaned up first
  • Want someone to run your finance function full time
  • Are looking for a report that tells you everything is fine
Who Does the Work

Ahmed Gohery

I analyze businesses for a living. Margin Consulting brings that toolkit to trades businesses in Canada.

I work in lower mid-market private equity, analyzing exactly the kind of companies this service is built for: real businesses with crews, trucks, and margins that live or die on job-level economics.

Through EVA Capital, my independent equity research practice, I maintain active coverage of 10+ public companies. Reading a P&L and finding where margin leaks is the specific thing I am trained to do, every day.

I am also a BCom student at Queen's University's Smith School of Business.

  • Private Equity AnalystLower mid-market private equity, analyzing owner-operated businesses.
  • Founder, EVA CapitalIndependent equity research practice with active coverage of 10+ public companies.
  • Student Fund Analyst, Queen's UniversityLong/short equity fund analysis.
  • BCom, Smith School of BusinessQueen's University, Commerce program.
Every number in the report ties back to your own data, and the walkthrough call is where you stress-test every finding. The analysis either holds up against your numbers or it doesn't. That standard is the service.

What this is not

I am an analyst, not a CPA. Margin Consulting provides financial analysis to support your decisions. It does not provide tax advice, audit, review, assurance, or legal advice. For those, you need a qualified CPA or lawyer, and the report says so on every copy.

Frequently Asked Questions

How is this different from what my accountant does?

Your accountant does compliance: filing taxes correctly and keeping you onside with the CRA. That work looks backward and answers "what happened." The diagnostic answers "which jobs make money, is your pricing covering real costs, and what should you change first." Different job entirely, and it does not replace your accountant. You need both.

What data do you need, and what if my books are messy?

Exports from whatever you already use: QuickBooks, Jobber, ServiceTitan, or spreadsheets. You get a simple data request list after the discovery call, and most owners can pull everything in an hour or two.

Messy books are normal at this size and are not a dealbreaker. Where the data limits a cut of the analysis, the report says so plainly instead of guessing. If the data genuinely cannot support the diagnostic, you hear that before you pay, not after.

Is this accounting, tax, or CPA work?

No. This is management analysis to support your own decision-making. Margin Consulting does not provide audit, review, assurance, tax advice, or legal advice, and decisions with tax or legal implications should be reviewed with a qualified CPA or lawyer before you act on them. That boundary is stated in every report.

What happens after the diagnostic?

You are not obligated to anything. Many owners take the report and action plan and run with it themselves, and that is a fine outcome. Owners who want the analysis to continue month to month can move to the retainer: monthly P&L commentary, a KPI dashboard, an 8-week cash flow forward look, and a monthly call at $750/month, cancellable with 14 days notice.

How does payment work?

The diagnostic is a fixed fee: 50% deposit on signing, 50% on delivery. The 10 business day delivery clock starts when your data is complete, so the timeline is in your hands too. Retainers are billed on the 1st of each month, due within 7 days. All prices in CAD.

Is my data safe?

Yes. Client data is confidential, stored in a dedicated client folder, and never referenced in another client's materials or in marketing. Anything shared publicly, ever, would be anonymized pattern-level learning only, never your numbers.

Get Started

Find out what your numbers are hiding

The discovery call is free and takes about 20 minutes. You will leave knowing whether the diagnostic fits your business and exactly what it costs. No follow-up pressure either way.

Or write directly: contact@marginconsulting.ca